It's written all over their faces
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February 24, 2008
[...]Facial coding is not an exact science, and is only now starting to find business applications.[...]
Genevieve Thiers, CEO of Sittercity.com, a website that connects parents to 150,000 caregivers nationwide, is also a professional singer who was taught in opera school to have "warm eyes" to reflect what she sings. She says that training has made her unusually attuned to facial expressions, and her radar went up when venture capitalists approached her in 2006 with what she detected as "cold eyes..."