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'Co-preneurs' brave work-life challenges

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March 9, 2008



Staying married is hard enough these days. Could you stay in business with your spouse, too? In a new twist on the traditional mom and pop shop, millions of couples are running businesses together, from bakeries to software consulting, and clothing lines. "Co-preneurs" prize the intense togetherness that others might find suffocating, and the idea of finding a business partner they can fully trust.

"It's impossible in almost any scenario to find a business partner whose interests are so much aligned," says Dan Ratner, who became chief operating officer of his wife Genevieve Thiers' start-up, Sittercity.com, a few years after she founded the online caregiver service in 2001. Thiers is the company's chief executive...

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